Ishq FM can’t say ‘do the Ishq, baby’ for long as 104.8 FM to shut in 6 months

Ishq FM, which claims to be India’s first romantic songs radio station and where the radio jockeys would regularly say ‘do the ishq, baby’ will not be entertaining the music lovers for long. Media company TV Today Network announced on Thursday that it will shut down its radio business, Ishq 104.8 FM, within the next six months due to market conditions. The decision was approved by the company’s board during a meeting held on Thursday, according to a regulatory filing by TV Today Network Ltd.

TV Today Network currently operates three FM radio stations in Mumbai, Delhi, and Kolkata on the 104.8 FM frequency. These stations accounted for 1.7% of the company’s revenue in FY24.”The Board of Directors of TV Today Network Limited at their meeting held today, i.e., January 09, 2025, has inter alia approved the closure of FM Radio Broadcasting operations of the Company subject to regulatory approvals, if any, and fulfilment of other compliances as may be required,” the filing stated.

The company added that the radio business will likely be shut down within one to six months.

Explaining the reason for the decision, the broadcaster said: “Given the state of the industry, its dynamics and evolution of FM Radio Broadcasting business, the Board of Directors considered it in the better interest of the Company to close this business instead of continuing the same.”

The radio business generated a turnover of ₹16.18 crore but recorded a loss of ₹19.53 crore in the financial year ending March 2024.

Shares of TV Today Network Ltd were trading at ₹218.05 on the BSE on Thursday, up 4.36% from the previous close.