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Eager customers across India have flocked to Apple Stores, creating a ‘festival’ atmosphere as the highly anticipated iPhone 18 Pro and iPhone 18 Pro Max officially went on sale, showcasing Apple’s continued strong market presence.
IMAGE: The iPhone 18 Pro and ProMax on display at the Apple Store in Jio World Drive, Mumbai, September 18, 2026. Photograph: Jahnavi Sheriff
Key Points
- Eager customers queued in large numbers at Apple Stores across India, describing the iPhone launch as a ‘festival’.
- Buyers travelled from various regions, including Punjab, Haryana, and Delhi, to be among the first to purchase the new devices.
- The iPhone 18 Pro and Pro Max feature a 48MP Fusion Main camera, Apple’s A20 Pro chip, and a new vapour chamber for improved performance and AI.
- The iPhone 18 Pro starts at Rs 1,64,900, while the iPhone 18 Pro Max begins at Rs 1,79,900, with various storage options available.
- Apple Stores opened early on launch day to accommodate the high demand, with customers expressing excitement over the new features and quick collection process.
A customer described the iPhone launch as a “festival” as buyers gathered in large numbers at Apple Stores across India to purchase the newly launched iPhone 18 Pro and iPhone 18 Pro Max.
Photograph: Sahil Salvi
Apple’s iPhone 18 Pro and iPhone 18 Pro Max went on sale across India on Friday, drawing eager customers to Apple Stores in Noida, Bengaluru and Maharashtra as buyers lined up to get their hands on the latest devices.
Photograph: Sahil Salvi
Customer Excitement and Loyalty
A customer from Bengaluru, Rahul, who has been buying iPhones since the iPhone 7, said he arrived at around 5 am and described the annual iPhone launch as a “festival”.
“I’ve been here since around five o’clock in the morning.
Photograph: Sahil Salvi
“There was a long queue. People from Haryana, Delhi, and Mumbai are here just to buy the iPhone.
Photograph: Sahil Salvi
“I’ve been purchasing iPhones for a very long time.
Photograph: ANI/X
“I remember my first iPhone was an iPhone 7. Since then, I’ve been continuously buying iPhones… I’m expecting a phone.
“But it’s like a festival for me. iPhone launch is like a festival. Every year, I try to buy an iPhone,” he said.
Photograph: Sahil Salvi
In Noida, customers thronged the Apple Store at DLF Mall as the official sale of the new iPhone models began.
A buyer who travelled from Punjab said he had been waiting in the queue since 6 am and managed to get the first iPhone 18 Pro Max after making the earliest booking.
Speaking to ANI, he said, “I bought two iPhone 18 Pro Max.
“I came from Punjab and have been standing in the queue since 6 AM. Mine was the very first booking; I am the first one who has got the phone…”
Photograph: ANI/X
A Bengaluru customer who upgraded from an iPhone 13 said the new device was worth the upgrade, citing its features and adding that he was able to collect it within five minutes.
“…I was using the iPhone 13 before, so it is worth the upgrade.
“There are a lot of features, and I am feeling good about it, as I could collect it in only 5 minutes,” he said.
Photograph: ANI Ph
In Maharashtra, another customer who managed to get the first phone said, “I’ve got the first phone. I’m really excited. I was trying to get the first one; I’d been waiting here for about 10 to 12 hours for this. Finally, the first phone is in my hands…”
Availability and Key Features
The latest Pro models are available through Apple’s online store and six retail outlets across the country.
Photograph: ANI/X
On launch day, physical Apple Stores are opening early at 8 am and will remain open until 10 pm, allowing customers to purchase the new iPhones from the morning itself.
The iPhone 18 Pro and iPhone 18 Pro Max come in black, silver, glacier, and a new burgundy finish.
The phones feature a 48MP Fusion Main camera with variable aperture and new Pro camera controls.
They are powered by Apple’s A20 Pro chip and a new vapour chamber aimed at improving performance, AI features, and battery life.
Pricing Details for Indian Market
The iPhone 18 Pro starts at Rs 164,900 for the 256GB model, while the 512GB, 1TB and 2TB variants are priced at Rs 189,900, Rs 239,900 and Rs 314,900, respectively.
The iPhone 18 Pro Max starts at Rs 179,900 for the 256GB variant. Its 512GB, 1TB and 2TB variants are priced at Rs 204,900, Rs 254,900 and Rs 329,900, respectively.
