Mumbai: Ahmedabad-based Torrent Pharmaceuticals has launched a nutrition supplement powder for adults to boost consumer-focused nutrition portfolio.
The nutritional supplement is branded as Shelcal Total, a brand name acquired by Torrent Pharma in 2013, and was used to market gummies for adults and kids.
Shelcal Total is a daily supplement designed to deliver targeted nutrients including calcium, magnesium, vitamin D3 and K2 for bone strength, and has glucosamine and bamboo shoot extract for joint health, the company said in a release.
As per the company, of India’s total $42.97 billion (around ₹3.57 lakh crore) nutrition supplements market powdered supplements account for nearly 38 per cent of the total share and with their bioavailability and ease of daily integration the segment stands as high-growth category going forward.
“With increase in health awareness, more adults are in need of convenient holistic nutrition, the demand for trusted, convenient solutions is only accelerating,” said Amal Kelshikar Chief Commercial Officer, India Business, Torrent Pharma.
