Tag: streamers

Mumbai: Intense competition is weaning India's streaming platforms from their early reliance on a small circle of trusted production houses that many say limited experimentation, and increasingly turning to ...

A new trend is emerging in India’s entertainment industry: reverse engineering content.Increasingly, streaming platforms and film producers are asking writers who approach them with non-fiction script ideas to first ...

2025 Year Ender: India’s television and digital video ecosystem navigated a challenging 2025 as monetisation pressures deepened, regulatory uncertainty persisted, and viewing habits fragmented across platforms. While linear TV ...

The correction in film acquisition prices that began in Bollywood has now hit the southern industries, with streaming platforms in the past two to three months slashing acquisition prices ...

India's streaming industry is witnessing a return to ad-supported long-format web series - typically spanning 20 to 50 episodes - as subscriber additions stagnate and margins on premium ad-free ...