The Good Glamm Group on Tuesday stated it has accomplished the acquisition of video commerce firm Bulbul. The content-to-commerce firm additionally introduced the launch of the Good Creator Co (GCC) App. The app is positioned as a one-stop vacation spot for creators to be taught, earn and collaborate.
The video commerce compan Bulbul is based by Sachin Bhatia, who will now take over because the CEO, Good Creator Co.
The firm stated the Good Creator Co app is engineered by combining the complimentary tech stacks of Winkl, Plixxo and Bulbul powered by the information analytics of Vidooly to create a unified platform that meets the wants of new age content material creators. It added that it’s going to additionally function a knowledge first platform for manufacturers to run influencer campaigns in a programmatic method bringing transparency to efficiency and spends.
Read additionally: Good Glamm Group revamps biz; launches worldwide division
Darpan Sanghvi, Group Founder & CEO, The Good Glamm Group stated, “ Good Creator Co is integral to our imaginative and prescient of being a real content material to commerce firm and I’m very joyful that Sachin has taken over as CEO to assist combine all our creator property and scale the enterprise. Sachin & his workforce won’t solely work intently with all our manufacturers for his or her influencer advertising and marketing & commerce wants but additionally supply the identical options & learnings to different manufacturers and corporations.”
The acquisition additional deepens GCC’s understanding of the creator ecosystem, with a powerful maintain of creator commerce and the tech & product capabilities that Bulbul has constructed over time. The core performance of Bulbul has been added to the Good Creator Co. know-how and product stack, the assertion added.
Read extra: The Good Glamm Group launches Good Community in alliance with WhatsApp
Sachin Bhatia, CEO, The Good Creator Co. added, “ With a imaginative and prescient to create a full-stack, world creator ecosystem offering cutting-edge know-how and options to influencers and manufacturers, we’re excited to launch the Good Creator Co. App. Together with Bulbul’s acquisition, the platform will additional bolster GCC’s creator technique and can present deep entry to the Tier-2 and Tier-3 demographics, true to The Good Creator’s Co place as the biggest creator ecosystem in India and and supply manufacturers a programmatic solution to run influencer advertising and marketing campaigns akin to google advert phrases.”
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GCC has a database of 1.5 million creators with 100K energetic month-to-month customers. GCC goals to allow 50 million creators to create and monetise their content material and has facilitated 135K model collaborations for creators since April 2022. Over 2,000 manufacturers use the GCC app, leveraging the creator and influencer community for hundreds of influencer advertising and marketing campaigns.
