Hosted by Mohanlal, the launch weekend featured notable moments, high viewer engagement, and new interactive elements.
JioHotstar has introduced interactive features such as live chats, polls, and behind-the-scenes access, along with a 24×7 live feed and a dedicated Fanzone. These additions aim to keep viewers engaged throughout the season. Gamified elements have also encouraged higher audience participation.
Commenting on the start, Krishnan Kutty, Head of Cluster, Entertainment (South) at JioStar, said, “The opening success of the season is a clear indicator of how entertainment consumption is headed in India. The exponential growth of 210% viewership compared to previous two seasons underscores how audiences today seek deeper engagement, interactivity, and access beyond the main episode. The interactive features, especially Live Chat, have enriched the viewing experience, encouraging real-time participation and creating a vibrant community around the show, doubling down on the reach/viewers compared to previous two years. We look forward to building on this momentum as the season progresses.”
Connected TV accounted for nearly 30% of the opening weekend’s watch time, a 154% increase over the previous two seasons, indicating a growing preference for large-screen viewing.
Bigg Boss Malayalam Season 7 is presented by MyG Digital, co-presented by Berger Paints and Healthy Grocer, and co-powered by Sunrich Refined Sunflower Oil and MYK Laticrete. Other sponsors include Regal Jewellers, Merino Laminates (Special Partners), Dazzler Etertna (Beauty Partner), and Cera (Associate Sponsor).
