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The company’s offering is built around OneView, a governed-intelligence engine that connects media insights to execution and optimisation in near real time. It provides marketers and media buyers greater visibility into spending while offering chief financial officers a measured link between media investments and returns.
OneView integrates 15 platforms and runs 84 diagnostic checks and more than 1,800 automated checks across social, search and programmatic media. The company plans to expand integrations to more than 40 platforms.
According to AdNexa, the platform’s persistent account memory and automation have reduced manual effort by about 90%, while continuous campaign benchmarking enables adjustments before inefficiencies accumulate. Its model-agnostic architecture allows AI models to evolve without altering the underlying governance and account memory.
The company also offers an Advanced Audit, which examines a brand’s media data under a non-disclosure agreement to identify inefficiencies and demonstrate efficiency gains of 15% or more through real-time insights.
AdNexa has delivered digital marketing and campaign solutions for global brands, including HBO Max, U.S. Bank and Samsung/MTN, through their appointed agency and technology partners. It claims 99.9% execution accuracy, more than 30 platform certifications and 24×7 operations across seven markets.
The company is expanding its presence in Europe under the leadership of Morgan Mullarney, Executive Director, AdNexa.ai Ireland. Mullarney, who has worked with brands including HSBC, Vodafone, Unilever and Pernod Ricard, said the company’s technology and operational capabilities address gaps in actionable marketing intelligence and delivery control.“I have spent eighteen years running media delivery for global brands. The operating model behind digital media has not kept pace with the money it carries. AdNexa was built from that experience. Intelligence, execution and accountability sit in one system, so every unit of media spend is governed, measured and answered for. If the gain is not there, neither is the invoice,” said Pradeep Nagam, Founder and Managing Director, AdNexa.ai.
“Media should no longer be a black box. Marketers deserve a clear line of sight from every media decision to its execution and its outcome. With OneView that line of sight is a measured system. The numbers are deterministic, they arrive in near real time, and a named person is accountable at the end of it,” said Shashidhar Sharma, Co-Founder and Chief Operating Officer, AdNexa.ai.
“While working with global brands like HSBC, Vodafone, Unilever and Pernod Ricard, the lack of actionable intelligence in marketing was always a big sore point. As I drive AdNexa’s expansion across Europe, our core capabilities combined with our technology solve one of the biggest pain points in marketing delivery: clarity from media strategy to execution and real-time control over outcomes,” said Mullarney.
