The partnership is part of NASSCOM’s recently launched Generative AI Foundry programme, which aims to foster innovation and growth in the start-up ecosystem.
Through the strategic partnership, ZEEL’s Technology and Innovation Centre in Bengaluru will primarily focus on enabling and supporting co-piloted generative AI solutions for India’s M&E ecosystem.
In a collaborative effort, NASSCOM and ZEEL also organised a one-day workshop to identify areas of mutual interest and explore synergies for potential partnerships.
As part of the workshop, ZEEL hosted 14 start-ups from the NASSCOM Generative AI Foundry programme at the ZEE Technology & Innovation Hub in Bengaluru. With this one-of-a-kind initiative, the company aims to foster collaborative growth and empower select start-ups to succeed in the dynamic AI landscape.
Nitin Mittal, President, Technology & Data, ZEEL, said, “As a frontrunner in India’s M&E ecosystem, this partnership stands as a testament to our commitment towards elevating the consumer experience by leveraging digital technologies. At ZEE, we believe that collaborations of this nature are instrumental in propelling the growth of start-ups and fostering innovation in India’s AI landscape.”Ankit Bose, Head of NASSCOM AI, said, “The partnership between both organisations is a significant one for the generative AI start-ups. It is heartening to witness excellent initiatives from the industry to collaborate with these start-ups. The innovative solutions possess the potential to transform various sectors, including M&E.”NASSCOM’s Generative AI Foundry programme is aimed at nurturing technology start-ups in the AI domain to elevate India’s standing in the global Generative AI start-up landscape.
In a significant stride towards this mission, the programme, in collaboration with over 30 industry organizations and investors, selected 26 promising start-ups last month. These start-ups will receive comprehensive support, including mentorship, access to resources, funding, and industry connections, to propel their products to the next level.
