The agency at the moment represents celebrities like Rani Mukerji, Anushka Sharma, Ayushmann Khurrana, Bhumi Pednekar, Arjun Kapoor, Vaani OkayKapoor, and Sharvari, amongst others.
In this new function, Akanksha will spearhead the movie division inside YRF Talent as effectively as lead strategic relationships between artists and studios, producers, and platforms to package deal tasks for its actors.
Akanksha has over 13 years of expertise in the film business. She has labored with Cine1 Studios on the smash-hit movie Bhool Bhulaiyaa 2.
She was additionally Bollywood star Shahid Kapoor’s agent from 2010–2019, scouting and servicing tasks like Padmaavat, Kabir Singh, and Udta Punjab for him.
Prithwish Ganguly, Vice President, Talent & Communications Strategy, says, “We are delighted to have somebody like Akanksha Malhotra becoming a member of our company. In the aggressive panorama of film enterprise right now, Akanksha’s expertise will bolster our potential to navigate via the quickly evolving instances of content material manufacturing and monetisation. Her experience will likely be essential for us to advise our homegrown skills to make knowledgeable and strategic profession choices.”
