Two shows have crossed Rs 100 crore in audience collections: Pocket FM

Audio series platform Pocket FM has claimed that two of its audio shows, ‘Ek Ladki Ko Dekha To’ and ‘Insta Millionaire’, have achieved the significant milestone of exceeding Rs 100 crore in audience collections. Both shows have been trending on Pocket FM among the Top 10 series.‘Ek Ladki Ko Dekha To’, a fictional drama that captures the life of Anika, who returns to her hometown of Manali, along with her daughter, to find her twin kid, has garnered over Rs 150 crore globally.While in India the series is available in Hindi, Telugu, and Tamil, it has been recreated completely for mainstream US audiences as ‘Saving Nora’. Cumulatively, it has recorded over 500 million plays.

‘Insta Millionaire’ is the first audio blockbuster to surpass Rs 100 crore in revenue, with over 1.3 billion plays in multiple languages and grossing over Rs 120 crore.

It revolves around the rags-to-riches story of Laxman (aka Lucky), a simple boy who turns into a millionaire the same night his heart is brutally broken by his girlfriend.

“Pocket FM is not just redefining the way we consume audio content; it is also pioneering a new era of blockbuster entertainment. By seamlessly merging storytelling with the power of audio, we are delivering an immersive experience that brings blockbusters to life in the form of audio,” said Suyog Gothi, VP and Country Head, India.

“With innovation at its core, we are building a blockbuster engine that transcends the boundaries of traditional media, reshaping the future of entertainment.”

Pocket FM has introduced a new revenue collection method through microtransactions, eliminating the need for standard subscription fees.

The platform offers daily free episodes, with the option to purchase coin packs for additional episodes, providing flexibility and revenue tracking for each series.