‘Insta Millionaire’ is the first audio blockbuster to surpass Rs 100 crore in revenue, with over 1.3 billion plays in multiple languages and grossing over Rs 120 crore.
It revolves around the rags-to-riches story of Laxman (aka Lucky), a simple boy who turns into a millionaire the same night his heart is brutally broken by his girlfriend.
“Pocket FM is not just redefining the way we consume audio content; it is also pioneering a new era of blockbuster entertainment. By seamlessly merging storytelling with the power of audio, we are delivering an immersive experience that brings blockbusters to life in the form of audio,” said Suyog Gothi, VP and Country Head, India.
“With innovation at its core, we are building a blockbuster engine that transcends the boundaries of traditional media, reshaping the future of entertainment.”
Pocket FM has introduced a new revenue collection method through microtransactions, eliminating the need for standard subscription fees.
The platform offers daily free episodes, with the option to purchase coin packs for additional episodes, providing flexibility and revenue tracking for each series.
