MUMBAI: Times Network-owned Times Now has maintained its position as the leading English news channel for over a year (Week 16, 2022, to Week 33, 2023), commanding a significant market share of 30.7%, according to a press release from the channel.
The channel, with a 15-year history in the genre, has outperformed its rivals. As per BARC data, CNN News18 holds a 22% share, and Republic TV commands a 29.1% share.
Times Now leads in the NCCS AB 10L+ male 22+ demographic, the key target for English news.
Furthermore, the viewership data from the preceding eight weeks, serving as an accurate reflection of the present situation, positions Times Now as the leading choice for the target audience across diverse segments (including NCCS AB 22+ and NCCS AB 22+ Males) within markets with a viewership of 10 lakh and above.
