![JMA – Ninja & Deep Jandu [Official MV] Kaptaan](https://i.ytimg.com/vi/-dsfIh319s0/maxresdefault.jpg "JMA – Ninja & Deep Jandu [Official MV] Kaptaan")
The Hidden Risks: What’s Lurking in Our Water?
The implications of consuming demineralised water extend beyond mere hydration. A recent Israeli study conducted by the Taub Center has raised concerns about the health risks associated with consuming desalinated water, which lacks essential minerals. The study found a correlation between magnesium deficiency and an increase in conditions such as type 2 diabetes and ischemic stroke and even cardiac problems.”
“People often overlook the cumulative effect of mineral loss in their diet. Symptoms such as fatigue, irritability, and even digestive issues may stem from insufficient mineral intake, particularly magnesium,” Zohra says.
Packaged Drinking Water hoax
Increasing health concerns and unavailability of clean drinking water have led to the growth of the bottled water market in India. The major bottled water brands operating in India are Bisleri, Kinley, and Aquafina.
According to the Trade Promotion Council of India, the packaged drinking water bottle market in India was valued at $24 billion in 2019.
The market value of bottled water is estimated to reach over 826 billion rupees in 2030, growing at a compound annual growth rate of 14.03 per cent between 2022 and 2030.
The drinking water industry in India is regulated by the Bureau of Indian Standards (BIS) under the IS 14543 standard for packaged mineral water. As Shrivastav points out, “Companies must comply with these standards when selling bottled water; however, there are issues with duplicate and spurious water bottling companies that may not adhere to regulations.”
Many manufacturers bypass mandatory BIS certification, leading to the sale of substandard water that lacks essential safety checks.
