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Kochi-based Camrin Films is best-known for its wedding photographers and wedding filmmakers. But they offer funeral photography services too.
Jackson Jacob, Managing Director of Camrin Films, says, “We get clients who request to live stream the funeral proceedings. We live stream through our YouTube channel. Sometimes the clients prefer live streaming it through the YouTube channel they own.”
He said that most of his clients who come for funeral photography are from Kerala. “Albuming funerals is not unusual anymore. We get over five to ten such clients in a month, sometimes,” he adds. Camrin Films has a prominent presence in South India, Ireland and Dubai.
All through the ages, we have been expressive in sharing thoughts and mutual feelings. If cavemen took it to the rocks to express themselves through paintings and drawings, we have come a long way to express ourselves through Photoshoots!
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Nitin Dangwal, co-founder of Shutterink, a Delhi-based wedding photography and wedding film company, said that they follow a ‘photojournalistic style’. “We don’t intrude into the moment, we just sense the happening and capture it,” he adds. Interestingly, the Shutterink website says “If you are looking for trendiest photographs… then we are not for you!” Throwing a bit of light on it, he says that trends change every three months, but photographs are for life-time.
But when asked if social media is propelling the business, he says, “Yes, certainly, it is helpful.” He recollects that their Facebook post of a photo from a wedding gained a lot of traction way back in 2013. With his work being recognised with a handful of awards, Dangwal adds that the ISPWP ( International Society of Professional Wedding Photographers) and Fearless photographers awards drove in the much-sought validation. Interestingly, Dangwal is an IT professional turned photographer.
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“The industry is quite oversaturated,” says Nithya, baby and maternity photographer, Kiyoshotz, Chennai.
“Being one of a kind and providing quality work is what drives in our clients,” she asserts. Interestingly, she designs the properties used in the photoshoot for herself; she builds it from scratch, unlike many. Kiyoshotz is run by Nithya and her husband Durgesh, who quit the branch manager post at Indian Bank before heading into photography. Nithya was an IT consultant at Infosys.
On photoshoot culture
Prof. Dr M P Damodaran, cultural anthropologist and HoD, Department of Anthropology, University of Madras, sounded excited about the rise in photoshoot culture.
“Celebration is more valued now than before!” he pointed out.
“Individuality and individual values are taking centre stage over community-oriented values. Restrictive barriers of any shape have come down due to urbanisation and modernity. There is a shift in the thinking patterns, there is a positive change in attitude. In fact, the feeling of isolation and separation has come down. And social media is acting as an agent,” he noted enthusiastically.
“Society is becoming more progressive, more scientific,” he added.
If social media is enabling us to appreciate each other’s happy moments, does it help us find solace in grief? It does.
