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Tata Motors Passenger Vehicles managing director and CEO Shailesh Chandra highlights that the prolonged uncertainty of high commodity costs poses a greater challenge than the price increases themselves, impacting margins and driving accelerated cost-reduction strategies, even as the company sees robust EV demand and launches its new Aeris compact sedan.
Photograph: Courtesy, Tata Cars
Key Points
- Tata Motors Passenger Vehicles (TMPV) is more concerned about the uncertainty of sustained high commodity costs than the price increases themselves, which are impacting margins.
- The company’s consolidated revenue rose 9.3 per cent year-on-year in Q1 FY27, but net profit fell 80.3 per cent, partly due to elevated commodity costs and JLR supply constraints.
- TMPV’s EV penetration has increased significantly to 25 per cent this year, with monthly production doubling, but demand still outstrips supply, primarily due to supplier-level constraints.
- Tata Motors has launched the new compact sedan ‘Aeris’ targeting personal buyers, moving away from the Tigor nameplate, and plans an electric version once the Rs 8-15 lakh segment expands sufficiently.
- While not a major alert yet, early signs of pressure on semiconductor supply due to rising AI-driven demand are being monitored, with mitigation measures in place.
Uncertainty over how long commodity costs will remain under pressure is a greater worry for Tata Motors Passenger Vehicles (TMPV) than the cost increase itself, its managing director and chief executive officer Shailesh Chandra said on Friday.
Commodity prices had increased significantly over the past five to six months but the company could not pass on the increases to customers at the same pace, he said.
However, there was no major production or supply-side concern.
“The cost side is impacted significantly. I’ve been talking about it.
“I’m sure all the other manufacturers would be talking about the significant rise in commodity prices.
“A lot of it got triggered because of certain events which have happened in the past five to six months.
“And it continues to be a matter of concern,” he said during a media roundtable on the sidelines of compact sedan Aeris’ launch.
Financial Impact and Geopolitical Factors
TMPV’s consolidated revenue rose 9.3 per cent year-on-year to Rs 95,800 crore in the first quarter of FY27, while net profit fell 80.3 per cent to Rs 775 crore.
The company attributed the profit decline mainly to lower JLR wholesales due to temporary supply constraints and West Asia-related disruption, along with elevated commodity costs that offset the strong growth in the India PV business.
Israel and the US conducted military strikes on Iran on February 28, igniting a fresh conflict in West Asia that has disrupted global fuel supply and elevated commodity costs.
Iran-backed Houthi forces on September 10 seized Yemen’s Mokha port and intensified attacks on Red Sea shipping, pushing Brent crude up 5.3 per cent to $106.60 a barrel intraday and above $100 for the first time since May, as markets feared further disruption to oil supplies through the Bab el-Mandeb Strait.
Chandra said the cost pressure was affecting margins while also requiring a faster cost-reduction effort.
TMPV has an established or “institutionalised” process to reduce costs but the pace required was much higher.
He said the bigger issue was the uncertainty around prices, as commodities could move in different directions depending on oil prices.
Oil prices affect the cost of several industrial materials and therefore make it harder for automakers to estimate how long the pressure will last.
“The greater worry is the uncertainty bit of it…The basket of commodities (which TMPV consumes) that we have, all move in different directions depending on how the oil prices are also moving,” he noted.
When asked to quantify the commodity impact, Chandra said the earlier impact had been around 4 per cent of revenue and that the latest quarter could see another increase of around three per cent, with a variation of 0.5 percentage point either way.
Supply Chain and EV Growth
Chandra, however, said he did not see a major production or supply concern at present. He pointed towards early signs of pressure on semiconductors, or chips used in vehicles, due to rising demand linked to artificial intelligence, but said Tata had mitigation measures in place.
“I would not raise any big alert on the supply or production side as yet.
“Definitely, the semiconductors and chips will come under pressure because of another mega trend on the AI side (more data centres being built by global technology giants).
“But not something to be alerted as a big issue at this stage,” he noted.
Chandra said Tata’s electric vehicle (EV) penetration had risen to around 25 per cent this year from about 14 per cent last year.
The company had increased monthly EV production from around 7,500-8,000 units last year to more than 16,000 units currently.
He said the company was still unable to fully meet demand.
EV bookings, which show customer demand before delivery, had crossed 30 per cent, while supply was not keeping pace. He said the company was increasing production every month, but declined to give a future capacity target.
Chandra also said industry-wide EV penetration had risen from around 4.5 per cent last year to eight per cent now and could reach double digits next financial year.
He said this could have happened already if supply had been able to keep pace with demand.
The supply constraint, he explained, was largely at the supplier level rather than Tata’s own manufacturing facilities.
Tata has flexible manufacturing capacity, meaning production can be shifted between different products.
But suppliers need long lead times, often one to one-and-a-half years, to add machines and capacity.
Introducing the Aeris Sedan
On Aeris, Chandra said Tata had developed the new compact sedan specifically for personal buyers, while the fleet market would be served by its other sedan model, Xpres.
He said the compact sedan market is around 350,000 units a year, with personal buyers accounting for 65 per cent and fleet customers 35 per cent.
The company has moved away from the Tigor nameplate as part of this strategy.
Aeris will initially be offered with petrol and CNG powertrains. CNG, or compressed natural gas, accounts for nearly 60 per cent of compact-sedan industry volumes, according to Chandra, while penetration is around 53 per cent among personal buyers.
Aeris has also been configured for an electric powertrain, but Tata is waiting for the Rs 8-15 lakh price segment to become larger before deciding on an electric version.
Chandra said Tata already has three EVs — Tiago, Punch and Nexon — in this price range and does not want to add another model before demand is large enough.
He said the compact-sedan segment has grown around 25-26 per cent in volume over the past year, although its share of the overall PV market has continued to decline as customers shift towards SUVs.
Aeris is therefore intended to bring more design, technology, comfort and safety to a segment that Tata believes has lost some customers to SUVs.
Chandra said the compact sedan remains relevant in smaller cities and rural markets, where its combination of size, price and ground clearance can offer an aspirational upgrade over a hatchback.
