Tag: microdramas

Mumbai: The micro-drama sector is increasingly emerging as a new avenue for experienced television writers in India, as the TV industry grapples with shrinking audiences and rising competition from ...

Back in 2017, Netflix co-founder and chief executive Reed Hastings famously said the company’s biggest competitor was not other streamers, but “sleep.”Eight years later, India’s streaming giants appear to ...

Mumbai: Indian over-the-top (OTT) platforms are diversifying their content offerings not just to attract new audiences, but also to retain them in an increasingly competitive landscape.As user attention spans ...