Tag: Inoxs

Agra: The opening night was designed to make a statement.When PVR INOX pulled the curtain up on its first cinema in Agra, a tier-2 city better known for heritage ...

The film-viewing habits of Indian audiences have undergone significant change, becoming more receptive to global cinema and showing a growing interest in animated movies, says Aamer Bijli of PVR ...

The real challenge facing the multiplex industry today isn’t pricing, but time, said Sanjeev Bijli, Executive Director of PVR Inox. With a growing number of entertainment options competing for ...

India's biggest cinema operator PVR Inox is banking on Hollywood's "Oppenheimer", "Barbie" and unlimited popcorn to pack theatres after a string of Bollywood flops kept away those patrons who ...