In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media spending, for $3.7B in ad revenue (Gregory Meyer/Financial Times)
Gregory Meyer / Financial Times: In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media ...
