In her new function, Anuja will lead the corporate’s general advertising technique and will probably be liable for driving enterprise development, main strategic initiatives, and strengthening shopper engagement.
With her in depth expertise in pricing, income, and content material technique, Anuja will probably be an necessary and key addition to the Shemaroo senior management workforce. She will probably be reporting to Arghya Chakravarty – COO, Shemaroo, and will probably be part of the Executive Committee.
As Executive Director at Disney Star India, she led the content material studio technique throughout TV and digital, maximizing subscriber development on Disney+Hotstar and rising Star’s community market share on TV.
Anuja brings over 15 years of wealthy expertise in Media & Entertainment and Strategy, having held senior management roles in reputed organizations such as Disney Star, World Gold Council, McKinsey & Company, Morgan Stanley, and PwC.
Shemaroo CEO Hiren Gada commented, “We are happy to welcome Anuja to Shemaroo as our new CMO. Her experience in analyzing market developments and figuring out development alternatives will probably be instrumental to our enlargement plans as we proceed to navigate the ever-changing media panorama. Anuja will play a important function in furthering our B2C journey and can add to the skilled skilled experience of our management workforce.”
Arghya Chakravarty added, “Anuja’s spectacular monitor report, numerous expertise, and strategic method to enterprise and content material improvement makes her an ideal match to guide our advertising efforts. With her management, we stay up for additional strengthening our place within the business and delivering participating and significant content material experiences to audiences throughout India and past. I want her all the easiest for her new function as the CMO at Shemaroo.”
