Congress MP Rahul Gandhi took to social media on Thursday to share a video of him conversing with Keventers co-owners Aman Arora and Agastya Dalmia. In the 9-minute long video clip, the Leader of the Opposition in the Lok Sabha could be heard talking about his “investment decision” and the future of the Indian milkshake brand.
Is Rahul Gandhi looking at an investment opportunity at Keventers? When Dalmia asked the Congress leader about his investment plans, he said, “I am looking at Keventers and trying to make an investment decision.”
Gandhi said this while casually sitting at a Keventers store. He could be seen preparing milkshakes and scooping out ice-creams, and serving them to customers.
He also had a one-on-one chat with Keventers co-owners Aman Arora and Agastya Dalmia and asked them questions one would usually find ‘Shark Tank’ judges asking entrepreneurs. Shark Tank is a reality TV show where aspiring entrepreneurs from around the world pitch their business models to a panel of investors and persuade them to invest money in their idea.
“…Where are you planning to take the business?” Gandhi asked Arora and Dalmia, They responded, “We have about 200 stores in 65 cities, we plan to expand to 500 stores in next four to five years, we want to foray into FMCG products like flavoured milk, ghee.”
“So, who would be your competitors?,” Gandhi’s next question followed. To this, Aman Arora said they are trying to recreate the market. “Not too many FMCG, flavoured milk products, for example, exists in the price range of ₹100. The sweet pricing in India is still about ₹50 to ₹70,” Arora added.
“Is there a strategy on how you open the stores? Where are the diffculties?” — these were someother questions he asked the owners. Rahul Gandhi also engages in a free-wheeling interview with Aman Arora and Agastya Dalmia as they spend time at the brand store.
Rahul Gandhi posted the video of the interview on X with a caption that read, “How do you shake up a legacy brand for a new generation and a new market? The young founders of Keventers shared some valuable insights with me recently.”
“Play-fair businesses like Keventers have driven our economic growth for generations. We must do more to support them,” he added.
