The figure, revealed at Amazon’s annual flagship event, reflects an unduplicated monthly active audience across Originals and licensed shows and films, live sports and events, as well as free ad-supported live channels.
The reach is based on Amazon’s internal data measured over a 12-month period from September 2024 to August 2025, with slight variations across countries depending on when advertising features launched.
Advertising on Prime Video is now available in 16 countries including India, the United States, the United Kingdom, Germany, France, Japan and Brazil, expanding the platform’s global footprint and strengthening its pitch to brands looking for premium, scaled reach.
Jeremy Helfand, Vice President, Prime Video Advertising, said: “Reaching more than 315 million average monthly ad-supported viewers globally marks a transformative milestone for Prime Video. This expanded audience across 16 countries demonstrates our customer-obsessed approach to enhancing the viewing experience while delivering powerful opportunities for brands. We’re just beginning to unlock what’s possible when premium entertainment, engaged viewers, and innovative ad-tech converge with relevant and performant advertising at this unprecedented scale.”
The surge in ad-supported viewers reinforces Prime Video’s evolution into a significant advertising destination. With streaming platforms competing for brand spending as consumers shift toward ad-supported viewing, Amazon is positioning Prime Video as a high engagement environment where advertisers can combine scale with premium content.
