Paradox Museum plans experiential centres in more Indian cities

The Paradox Museum, an Athens-based interactive entertainment company, plans to invest €5 to 10 million in opening experiential centres in four to five locations across India over the next four to five years, according to a top company executive.

Satish Yadav, managing director of Paradox Museum India, said each location will require an investment of €1 to 2 million.

The museum offers an immersive experience through optical illusions, featuring 55 paradox-themed exhibits and 15 immersive rooms.

The company has already launched its first centre in Mumbai and is planning to expand to Hyderabad, Bengaluru, Chennai and the Delhi-NCR region within the next few years. Before launching in Mumbai, the company opened a centre in London.

“After Mumbai, we will launch in Hyderabad’s Jubilee Hills. We will also expand to Bengaluru, Chennai and Delhi-NCR before considering tier-1 cities,” Yadav said. He also mentioned plans to later expand into cities like Ahmedabad and Pune after establishing in metro areas.

Nadia Roditi, COO of Paradox Museum, said India was always on the company’s agenda, having launched in 11 locations globally, including in the US, the UK and China, with 1.5 million visitors.The museum’s target audience includes all age groups, with a particular focus on students, corporates and tourists.Its business model is primarily driven by ticket sales, with prices ranging from Rs 550 for children and senior citizens to Rs 590 for adults. Foreign visitors are charged Rs 890.