Moloco’s advanced ad-serving technology successfully served billions of impressions to over 32 million peak concurrent users during the Indian Premier League (IPL) 2023 final.
The IPL, which drew 449 million cricket viewers to JioCinema last year, provides advertisers with a lucrative opportunity to target highly engaged cricket fans.
Moloco Streaming Monetisation is an enterprise software solution that helps streaming services optimise ad impressions, enabling profitable growth and maximising the value of each ad impression.
The collaboration aims to innovate by providing engaging commercials and advertiser ROI in response to the growing popularity of streaming video and challenges in live event advertising.
“As the streaming media industry continues to focus on monetisation, we’re excited to partner with leading players such as JioCinema to develop their performance advertising engine,” said Moloco Chief Business Officer Sunil Rayan.“We have leveraged Moloco’s deep experience in advertising technology over the last decade to build an ad-serving solution for JioCinema that ensures stability at scale and improves user experience during peak times. Looking ahead to Tata IPL 2024, we anticipate an even bigger opportunity to engage millions of viewers while also creating measurable value for advertisers,” he added.Akash Saxena, CPTO, JioCinema, stated, “By using Moloco’s advanced algorithms and highly optimised ad serving infrastructure, we were able to deliver ads to 32 million viewers concurrently during Tata IPL 2023 and offer new monetisation opportunities to our advertisers.”
Speaking on the announcement, Siddharth Jhawar, Moloco’s General Manager for India, said, “India’s 700 million digital population has shown a growing preference for consuming video content online. As streaming platforms scale and look for more monetization opportunities, Moloco Streaming Monetisation can help them grow profitably.”
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