‘Mann ki Baat’ increased radio listening, renewed people’s interest in medium: Prasar Bharati CEO Gaurav Dwivedi

Prime Minister Narendra Modi’s ‘Mann ki Baat’ broadcast has increased the variety of individuals listening to radio and renewed their interest in the medium, Prasar Bharati CEO Gaurav Dwivedi stated on Friday. The ‘Mann Ki Baat’ programme began on October 3, 2014 and is broadcast on final Sunday of each month at 11 am on the complete All India Radio (AIR) and Doordarshan (DD) community. The a hundredth episode of the 30-minute programme is slated to be aired on April 30.

Dwivedi stated at an occasion that the radio programme helped mobilise group bond.

‘Mann ki Baat’ has increased radio listening amongst individuals and renewed their interest in the medium, he stated.
A report curated by Institute for Competitiveness was additionally launched on the event which claimed the programme helped provoke people’s resolve and motion to result in societal change and transformation.

Dwivedi stated that based on one other research, the radio programme has reached extra 100 crore listeners not less than as soon as.

‘Mann Ki Baat’ has been translated into 22 Indian languages, 29 dialects, and 11 international languages by All India Radio.

In addition to English, the programme is broadcast in 11 international languages — French, Chinese, Indonesian, Tibetan, Burmese, Baluchi, Arabic, Pashtu, Persian, Dari, and Swahili.

The programme is at present being aired by greater than 500 broadcast centres of All India Radio, he stated.