The livestream featured multiple live feeds from Jyotirlingas, spiritual discourses, musical performances, and mythology-based storytelling.
It had over 20 live aartis from Jyotirlingas, besides exclusive live feeds from the Isha Yoga Centre and Art of Living International Centre, featuring discourses by Sadhguru and Sri Sri Ravi Shankar in the presence of Home Minister Amit Shah.
Sanjog Gupta, CEO-Sports at JioStar said, “JioHotstar is redefining the paradigm of live-streaming by universalising access and scaling up shared moments of togetherness. The livestream of Mahashivratri: The Divine Night proved that technology can elevate our collective and deeply personal experience of faith by making it more immersive. We feel blessed that we could elevate this sacred occasion for millions and believe this is just the beginning. As we push the boundaries of live experiences across faith, culture, sports and entertainment, JioHotstar remains committed to ensuring audiences don’t just watch, but truly live moments of shared emotions.”
Brands like JK Super Cement, Country Delight, Nirma Advanced Detergent, and Denver tapped into JioHotstar’s context-driven ad formats and sponsorships.
