Mame Khan, known for his Rajasthani musical roots and work on platforms like Coke Studio Bharat, will work with HPF over a three-year period.
Under this partnership, HPF will manage Khan’s digital presence, including his YouTube channel and online music rights. Future music releases, collaborations, and single-song deals will be overseen by HPF.
While Khan will continue to engage with select external partners, HPF will be the lead agency for his content, branded work, and artist management.
The partnership also includes handling of live performance bookings for two of Khan’s key acts: the nine-member RockNRoots Project and the Folk Orchestra of Rajasthan, which features over 40 musicians. HPF will manage all bookings and sales for these performances in India and internationally.
“Folk music has always been about storytelling and connection,” said Mame Khan. “With JetSynthesys’ GMJ & HPF, I’ve found a partner who shares that passion and understands how to amplify it in today’s digital-first era. This partnership is not just about growth but about preserving and celebrating the essence of folk music in new and creative ways.”“At Global Music Junction, our vision is to connect India’s rich musical legacy with today’s global audience,” said Rajan Navani, Founder and CEO of JetSynthesys. “Mame Khan is the perfect blend of tradition and modernity, staying true to his roots while connecting effortlessly with contemporary audiences. We’re excited to collaborate with him and take his music to bigger stages and wider audiences around the world.”Rajkumar Singh, Founder & CEO of Global Music Junction, added, “At GMJ, we see this partnership as a powerful opportunity to reintroduce traditional Indian music to the world, backed by data, digital scale, and deep storytelling. Our goal is to blend his timeless sound with global reach, making folk music not just relevant but aspirational for newer generations.”
Jay Mehta, Managing Director, Warner Music India & SAARC shares, “Partnering with Mame Khan through Global Music Junction reflects our vision to globalize India’s cultural richness. As we double down on our full-service strategy, this collaboration strengthens our mission to empower artists across music, live, and brand; while staying deeply rooted in the culture they represent.”
Nitin Samadhiya, CEO of Hariprem Films, said, “Backed by the powerful ecosystem of JetSynthesys, Warner Music, and Global Music Junction, this collaboration marks a meaningful step toward bringing the vibrant sounds of Rajasthan to the global stage. Together, we aim to elevate India’s rich folk traditions, ensuring that the soulful rhythms and timeless stories of Rajasthani music find their rightful place in the hearts of global audiences. This partnership goes beyond music—it’s about cultural preservation, deeper connection, and celebrating India’s artistic heritage on a world platform.”
