IPL 2025 ad blitz intensifies as JioStar chases its ‘Super Bowl moment

With IPL fever gripping the country, JioStar is set to launch the second edition of Brand Spotlight, an advertising initiative designed to dominate the “golden window” of the tournament’s first six overs. This strategy will ensure maximum visibility for select brands at a time when audience engagement is at its highest.

For the first time, this ad slot will extend beyond digital platforms to linear TV, giving sponsors access to unmatched viewership during the IPL opener on Star Sports. Some of the top brands securing these high-impact slots include My11Circle, Campa Energy, GPay, Birla Opus, Poker Baazi, PhonePe, Sprite, Dream 11, TVS, Asian Paints, MRF, Joy Consumer Products, and CaratLane.

JioStar believes Brand Spotlight is setting a new standard for premium advertising in India, creating an IPL equivalent of the Super Bowl’s iconic ad slots.

“The opening match at IPL is a marquee moment in India’s sporting calendar, commanding unmatched audience attention. Brand Spotlight places brands at the centre of this excitement, providing a one-of-a-kind platform to engage millions at scale,” said Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB and Creator, JioStar. “At JioStar, we are offering exclusive opportunities across TV and digital, enabling advertisers to turn campaigns into cultural moments that resonate far beyond the first ball.”

For the first time, JioHotstar will feature a dedicated Brand Spotlight content tray, where brand leaders and creative teams will share insights into their IPL campaigns. This will offer audiences a behind-the-scenes look at the creative and strategic process behind some of IPL’s most high-profile advertisements.

Last year, six major brands leveraged this slot during the IPL 2024 opener between KKR and RCB, using the uninterrupted format to maximise engagement. Unlike traditional ad breaks, these brands benefited from appointment-driven visibility, ensuring they captured peak audience attention.