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BookMyShow will highlight Imax releases through targeted marketing efforts, beginning with Dune: Part Two. Imax tickets made up 31% of the total Dune: Part Two tickets sold on BookMyShow, demonstrating a strong demand for immersive cinematic experiences.
The users of the online ticketing platform can also explore a dedicated page about The Imax Experience, including a list of current Imax films and locations in their cities, upcoming releases, and more.
“Moviegoers in India continue to show a strong preference for Imax, with the Company delivering its best year ever at the Indian box office in 2023,” said Preetham Daniel, VP, Theatre Development, Imax Corporation. “This partnership is designed to elevate the ways our fans connect with Imax, and we look forward to exploring new innovative initiatives to ensure it’s a premium cinema experience from beginning to end.”
Commenting on the partnership, Samradha Tibrewala, Head – Partnerships & Revenue, BookMyShow said, “We have been actively working with industry partners to create windows of opportunity for higher visibility and discoverability of their offerings on our platform, thereby creating an easy and seamless movie booking experience for various consumer cohorts part of the BookMyShow universe. Our partnership with Imax furthers these efforts and enhances the overall moviegoing experience for our users as we continue to deliver an unparalleled entertainment experience at every step of their movie-watching journey.”
According to BookMyShow’s recently released ‘The CineFiles’ consumer survey report, the incorporation of cutting-edge technologies and immersive cinematic experiences has further heightened the magic of the big screen. Advanced sound systems, state-of-the-art visual effects, and larger-than-life screens continue to transport audiences into captivating worlds.This has further translated into the survey, with 74% of respondents opting to watch a movie in the theatre for the immersive larger screen and high audio quality experience. 40% of respondents almost always opt for premium screens, showing a significant rise in audience interest for the premium movie-watching experience.2023 was the highest-grossing year ever for IMAX at the Indian box office and the Company delivered over $1 billion at the global box office for only the third time in its history. Local Indian content performed extremely well, with releases like Jawan and Pathaan helping topple previous box office records set in 2022.
In 2024, Imax will continue to debut more awe-inspiring Hollywood blockbusters and local releases in India, including the highly anticipated film Dune: Part Two, which released in Imax locations across the country on March 1.
