Hailey Bieber, Rosé & Skarsgård

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Hailey Bieber, Rosé, and Bill Skarsgård front Saint Laurent’s Fall 2025 campaign, showcasing timeless leather looks and the new Icarino handbag.

Saint Laurent has revealed its Fall 2025 campaign, and it’s already making waves in the fashion world. Fronted by Hailey Bieber, BLACKPINK’s Rosé, and actor Bill Skarsgård, the campaign captures the house’s signature balance of Parisian elegance with a bold, modern edge.

Each star brings a distinct energy to the visuals. Hailey Bieber channels a polished, minimalist look, dressed in sharply tailored leather pieces that feel both powerful and understated. Rosé continues her long-standing relationship with the brand, embodying Saint Laurent’s rock-inspired glamour with a softer touch that resonates with her global fan base. Newcomer to the Saint Laurent family, Bill Skarsgård, adds a cinematic weight to the lineup, broadening the campaign’s reach into menswear with his moody, magnetic presence.

One of the most talked-about elements of the collection is the introduction of the Icarino handbag. Its clean lines, sculpted silhouette, and smooth leather finish reflect the house’s philosophy of luxury stripped of excess. Styled across multiple looks in the campaign, the bag is already being tipped as a fall must-have.

The images—shot in Saint Laurent’s signature atmospheric style—place leather firmly in the spotlight. From oversized trench coats to slim-cut jackets, the material dominates the collection, reworked into contemporary silhouettes that move seamlessly from daywear to evening.

Creative director Anthony Vaccarello has once again proven his ability to keep Saint Laurent rooted in classic Parisian codes while pushing its narrative forward. By casting figures who bridge music, fashion, and film, the campaign underscores how the brand continues to shape cultural conversations, not just seasonal trends.

What This Signals for Fall Trends

Saint Laurent’s latest campaign doesn’t just promote new pieces—it hints at where fashion is headed this season:

• Leather as the Season’s Hero – Structured outerwear and statement bags show that leather is no longer just a winter staple; it’s becoming a year-round luxury material.

• Celebrity-Driven Storytelling – With Hailey Bieber, Rosé, and Skarsgård, Saint Laurent highlights how fashion campaigns are evolving into pop culture events that merge industries.

• Architectural Accessories – The Icarino handbag reflects a growing shift toward bold, sculpted shapes in accessories—designs that are sleek yet commanding.
• Blurring Gender Lines – Casting across music and film, and balancing menswear with womenswear, reflects fashion’s continued embrace of androgyny.

Together, these cues suggest that Fall 2025 will be defined by sharp tailoring, statement leather, and minimalist luxury with an edge.

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