Having partnered with leading mobile device makers including Samsung, Xiaomi, Oppo, Vivo, Motorola, Realme and Jio, the company is on the path to appear on 1 billion lock screens by 2025 globally, chief business officer (CBO), Vasuta Agarwal said.
Backed by Google, Jio Platforms and SoftBank, the Bengaluru-based advertising and consumer tech group has worked with 300+ brands across verticals and expanded operations in India, Indonesia, US, Mexico, Brazil, Japan, and Thailand.
Glance, which recently acquired Roposo and Nostra, is an unconsolidated subsidiary of the InMobi group.
“Nostra, the free-to-play gaming platform on Glance smart lock screen, has registered over 82 million users, which is over one-fifth of India’s gaming population,” said Bikash Chowdhury, chief marketing officer (CMO), Glance.
In August 2023, the company said it plans to introduce 600 new casual and hyper-casual games across 15 categories on the platform as well as support the esports ecosystem with live tournaments.Glance is a pre-installed, customisable lock screen available in Android devices which delivers personalised content such as news, entertainment, sports, fashion and games. The Glance screen can also be disabled if users choose to opt-out from the platform. Only 10% content on Glance is promotional or advertising while the rest is pure content curation, the executives said.Besides the adtech business the company is also bullish on the consent management space as the Digital Data Protection Act was enforced in India, CBO, Agarwal said.
InMobi, last year, acquired the US-based consent management platform Quantcast Choice which enables organisations to comply with global privacy regulations. The executives declined to comment on Quantcast’s India plans.
CMO Chowdhury said that generative artificial intelligence is helping the company create more engaging content, do accurate language translations and curate content faster.
On Thursday, Glance released its 2024 trends report, according to which, last year, the G20 World Cup and Chandrayaan were among the trending topics with over 4 billion and 2 billion glances (views), respectively. Reality TV show Bigg Boss Season 17 updates also generated 6 billion glances throughout the season, it said.
As per its latest financials, InMobi’s revenue for year-ending March 2023 stood at Rs 589.57 crore, up 41% from Rs 415.93 crore in previous year. Its profit after tax was Rs 113.2 crore for FY23, up from Rs 24.5 crore in FY22.
