In a letter to finance minister Nirmala Sitharaman, the federation said the cut would align with Prime Minister Narendra Modi’s vision of next-generation GST reforms while ensuring affordability for millions of households.
Cable TV continues to reach more than 64 million households and supports 1-1.2 million livelihoods, according to the AIDCF. However, the industry has come under pressure from steep increases in broadcaster fees, changing viewing habits and competition from unregulated over-the-top (OTT) platforms, it said.
“Satellite channel prices have surged nearly 600% in recent years, leading to a 35-40% rise in monthly bills for consumers. A reduction in GST would help absorb this increase and keep services affordable,” said Manoj P. Chhangani, secretary general, AIDCF.
The sector, comprising 852 multi system operators and about 160,000 local cable operators, is largely run by small entrepreneurs at the district and village levels.
The AIDCF said lowering GST would give operators the liquidity to sustain businesses, reduce subscriber churn and invest in broadband expansion to support the government’s Digital India mission. The federation has requested that the issue be taken up in the GST Council deliberations.
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