Total viewing time for the tournament has increased by 75% compared to the previous edition with over 73.5 billion minutes watched, excluding the final. The ‘Super 4’ encounter between the arch nemesis, India and Pakistan was the highest-rated ODI match ever, outside of World Cups, garnering more than 6.4 million AMAs (Average Minute Audience).
The tournament also witnessed 75% growth in live match ratings (TVR**) for non-India matches. The overwhelming response to the tournament reaffirms fans’ love for multi-nation cricket with marquee stature and strong context.
“Disney Star’s presentation of Asia Cup 2023 was focused on elevating the stature of the event as a premier multi-nation tournament with the greatest rivalry – India v Pakistan – as its centerpiece,” said a Star Sports Spokesperson.
The unparalleled success of the tournament, despite challenges related to the unpredictable weather, reflects the impact of Star Sports’ multi-dimensional marketing campaigns, enhanced programming, ‘Best in the world’ coverage and most of all, the deep relationship India’s leading sports broadcaster has with Indian Cricket fans, he added.
“The record viewership for India and non-India matches in Asia Cup sets the stage for fandom to touch new highs during ICC CWC 2023 and for previous records to be challenged,” he further said.Asia Cup 2023 was not just about on-field heroics; it was a complete cricketing experience that brought fans closer to the game they adore. Star Sports went the extra mile to provide viewers with exclusive behind-the-scenes access to Team India, said the company. The inaugural match of the ICC World Cup 2023 will be played between England and New Zealand on October 5. India will play its first match against Australia on October 8.
