Advertising: Madison Media elevates Vinay Hegde to CEO—Investments

Madison Media, a unit of Sam Balsara-promoted Madison World, has elevated Vinay Hegde as the Chief Executive Officer, Investments. Hegde has been associated with Madison Media for almost eight years as a chief buying officer.

In a career spanning over 25 years, he has also worked at Mindshare Fulcrum for over 10 years, where he handled buying for the Unilever business. Before that, he also had stints at Disney India, Starcom, HTA, and Percept.

Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “Vinay has been a proven performer over the years, who has leveraged his deep understanding of the media domain and buying analytics to deliver a scaled advantage in buying. As CEO of Investments, I have no doubt that under his leadership, Madison will deliver best-in-class returns on clients’ media investments.”

“I am truly honoured to take on the position of CEO—Investments at Madison Media. It’s a privilege to lead such a talented team and drive strategic investments that will propel our client’s business to greater success in the media landscape,” said Hegde.

Madison Media is the world’s 4th largest independent media agency, as per RECMA. Madison Media also tops RECMA’s qualitative ranking chart for the last four consecutive years with a dominant score.It handles media planning and buying for blue-chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, and Shaadi.com, among others.Madison World, India’s largest homegrown communication agency, established in 1988, served 500 advertisers through its 11 business units in 2023.