The manufacturing of Greta Gerwig’s Barbie used up a lot pink it caused a shortage within the international paint market.
For the movie — a live-action tackle the famend Mattel doll and media franchise — Gerwig needed to take care of the ‘kid-ness’ that was ‘paramount’ to shaping the Barbie universe, the 39-year-old filmmaker stated in an interview with Architectural Digest.
“I needed the pinks to be very brilliant, and all the pieces to be virtually an excessive amount of,” Gerwig was quoted as saying.
The makers took inspiration from Palm Springs midcentury modernism to construct the Barbie Dreamhouse. Production designer Sarah Greenwood confirmed the set constructions caused a shortage of the pink fluorescent shade of Rosco paint. “The world ran out of pink,” Greenwood stated.
Gerwig defined she was going for “genuine artificiality” with the movie’s design, which additionally meant hand-painting the backdrops of Barbie’s world as a substitute of utilizing CGI. “Everything wanted to be tactile, as a result of toys are, above all, belongings you contact,” the filmmaker stated.
Barbie stars Margot Robbie within the title function and Ryan Gosling as Ken. The movie is about to launch in theatres on July 21, 2023.