The event began on Tuesday, September 9, 2025, at 10:30 PM IST, and saw Apple unveil its iPhone 17 lineup, led by the iPhone 17 Pro and iPhone 17 Pro Max. The models feature a striking new design, upgraded camera systems, and Apple’s largest battery to date.
The flagship models return to an aluminium build with Ceramic Shield on both sides and introduce a “full-width camera plateau” across the back, housing three 48-megapixel sensors, including a revamped telephoto lens with a larger sensor and up to 8x optical-quality zoom.
Powered by the new A19 Pro chip, Apple says the devices offer faster performance and efficiency, with the Pro Max delivering up to 39 hours of video playback, reported The Verge.
The 6.3-inch iPhone 17 Pro and 6.9-inch Pro Max will be available in silver, blue, and bold orange colour variants. The models are priced starting at USD 1,099 and USD 1,199, respectively, both offering 256GB of base storage
