sony: Tata Play removes Sony channels from curated packs due to low viewership

Tata Play, an Indian subscription-based satellite television service provider, has decided to remove Sony Entertainment channels from its specially curated subscriber packs. This decision, revealed on Thursday, was primarily driven by the low viewership of these channels.

Harit Nagpal, MD & CEO of Tata Play, explained the rationale behind this move. “We at Tata Play have always prioritized customers while designing our processes. Our analysis, supported by BARC data, reveals that most subscribers have 4 or more times the number of channels than they actively watch. Due to the lack of return path data, it is not possible to track who’s watching and who’s not. Consequently, we are streamlining channel packs by removing less-watched channels and adjusting monthly charges accordingly,” he stated.

Subscribers who still wish to watch the removed channels can easily reinstate them by giving a missed call. Nagpal added, “We anticipate that at least 75% of customers whose packs have been modified will benefit from the reduced charges.”

This change aims to reduce the financial burden on subscribers who often pay for numerous channels they do not watch, allowing for more cost-effective and customised viewing options.