An ICC assertion stated the brand new deal continues the profitable partnership between the ICC and Willow TV, which has been in place since 2016.
The ICC added that Willow TV has been delivering in depth protection throughout platforms, bringing cricket to a rising variety of followers throughout the US and Canada, house to an estimated 30 million cricket followers.
Times Internet vice-chairman Satyan Gajwani stated, “Willow TV has lengthy been the house for cricket in North America. Having solely lined the ICC’s World Cups since 2015, we’re excited to proceed our partnership till the tip of 2027. We proceed to give attention to delivering the most effective cricket consumption expertise throughout all gadgets and platforms and to share among the most enjoyable, power-packed occasions in the approaching years.”
Willow TV, the premier broadcaster of cricket in the area for nearly 20 years, is accessible in over 70 million households. Apart from Willow TV, followers may even give you the option to entry ICC cricket digitally on willow.television, which is on the market throughout a number of gadgets.
TOI.com and Cricbuzz will present extra ICC main occasion content material, together with digital clips, to followers by way of their unbelievable attain to cricket followers in the US and Canada.
