Advertising business veteran Sylvester daCunha, the creator of the iconic ‘Amul Girl’ marketing campaign that began within the Sixties, has died, the Gujarat-based milk cooperative that owns the dairy model mentioned on Wednesday.
“Very sorry to tell in regards to the unhappy demise of Shri Sylvester daCunha, chairman of daCunha Communications final night time (Tuesday) at Mumbai,” mentioned Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).
Sylvester daCunha conceived the ‘Utterly Butterly’ marketing campaign for Amul, the model owned by GCMMF, in 1966 which launched the ‘Amul Girl’ to the world which continues even right now.
Rahul daCunha, Sylvester daCunha’s son, is now on the helm of the promoting company began by his father.
Tributes for Sylvester daCunha poured in with senior Congress chief Jairam Ramesh recalling that Amul’s iconic chief V Kurien had acknowledged his inventive genius.
Trinamool Congress MP Derek O’Brien termed Sylvester daCunha as an promoting legend in a condolence message shared on the microblogging web site Twitter.
