Industry sources monitoring the event recommend that the advert bookings stand at Rs 40-45 crore throughout each mediums. An organization government, nevertheless, informed ET that the bookings had been ‘considerably’ above these estimates.
The media firm has roped in 28 sponsors throughout TV and digital for the occasion. Star Sports Network, the corporate’s TV sports activities model, has roped in 15 sponsors and 40 advertisers, whereas its streaming model, Disney+ Hotstar, has signed up 13 sponsors.
According to media consumers, Star Sports was in search of Rs 6-7 crore for the presenting sponsorship. Powered-by sponsors had to fork out Rs 4-5 crore, whereas the affiliate sponsorship is priced at Rs 2-2.5 crore. For spot consumers, the advert fee is Rs 6 to 7 lakh per 10-second spot.
Disney+ Hotstar’s presenting sponsorship fee is Rs 2.5 crore, whereas the price of powered-by sponsorship is ₹2 crore. Associate sponsors are believed to have spent between Rs 1.25 crore to Rs 1.5 crore. The value per mille (CPM) fee is ₹220-280.
Life insurance coverage participant Bajaj Allianz, which has launched a marketing campaign to spotlight the advantages of time period plans for diabetics, has signed up with Disney Star as a sponsor on each TV and digital.
“Cricket makes good sense for us since our goal is the male viewers over 35 years of age. Cricket continues to have a variety of curiosity amongst followers. There is a unique following for Test matches,” stated Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance.
Mehra added that the advert charges for WTC differ from shopper to shopper. He famous that the advertisers solely get invoiced for the stock that they devour.
“We have collaborated with advertisers from numerous domains throughout Star Sports and Disney+ Hotstar to assist them obtain their desired enterprise targets by way of this marquee occasion. The response has been overwhelming to this point, ensuing within the sale of all key options properly prematurely. We are optimistic about delivering an exhilarating match expertise to our valued advertisers,” stated Ajit Varghese, Disney Star’s head of Network and Ad Sales.