The film, available in Hindi, Tamil, Telugu, Malayalam and Kannada, expanded its audience reach to nearly five times its theatrical opening weekend footprint, according to the streaming platform.
Also read: Dhurandhar 2 releases on OTT: When and where to watch Ranveer Singh’s blockbuster movie in India. Check language versions
About 60% of the film’s watch time came from connected TV devices, indicating growing preference for large-screen and shared viewing experiences on streaming platforms.
“The response to Dhurandhar The Revenge has been extraordinary. Reaching 50 million viewers within its opening weekend underscores JioHotstar’s ability to connect blockbuster content with audiences at scale,” Alok Jain, Head of Hindi and English Entertainment Business (Streaming, TV and Studios) at JioStar, said in a statement.
JioHotstar said it also introduced a “RAW & Undekha” version of the film along with a 30-minute pre-show featuring behind-the-scenes content and cast interactions to drive viewer engagement.
The performance of Dhurandhar The Revenge builds on the digital success of the franchise’s first instalment, Dhurandhar, which recorded over 32 million video views within three days of release on the platform, the company said.Also read: Dhurandhar 2 OTT release date and time details: Where to watch Ranveer Singh’s hit spy thriller in Hindi, Tamil, Telugu, Malayalam, Kannada and English
The streaming platform also drew advertiser interest for the film’s digital premiere, with more than 50 brand associations and 13 sponsors participating across categories including consumer goods, electronics, financial services and mobility.
JioHotstar was formed through the merger of Disney+ Hotstar and JioCinema.
