‘Record 32 million viewers watched IPL final match on the JioCinema app’

Setting a brand new streaming report in India and globally, the Indian Premier League (IPL) final between Chennai Super Kings (CSK) and Gujarat Titans (GT) had 32 million peak concurrent customers on Viacom18’s JioCinema app. This is the first time a cricket match has breached the 30 million peak concurrency mark in the nation. The knowledge has been offered by Viacom18, the official digital streaming accomplice of the IPL.

The concurrent viewership in the final match, which was received by CSK by 5 wickets beneath the Duckworth/Lewis methodology, has damaged the earlier peak concurrency report of 25.7 million viewers for the second qualifier between GT and Mumbai Indians (MI).

Prior to that, the semi-final match between India and New Zealand throughout the 2019 ICC Cricket World Cup had the report of getting a peak concurrency of 25.3 million viewers on Disney+ Hotstar. Viacom18 mentioned that the whole video views for the IPL until the second qualifier has crossed the 16 billion mark. Earlier, the firm said that the common time spent per viewer per match is in extra of 60 minutes.

The official IPL streamer had roped in 26 sponsors and over 800 advertisers for the IPL. It had set an overambitious goal of mopping up ₹3700 crore in advert income from the match. Having paid ₹23,758 crore for the digital rights to the property, Viacom18 was anticipating 550 million viewers to look at the match on JioCinema.