![Asla – Watan Sahi [Official MV] Latest Punjabi Song – K Million Music](https://i.ytimg.com/vi/sCuLojys0n4/maxresdefault.jpg "Asla – Watan Sahi [Official MV] Latest Punjabi Song – K Million Music")
Scheduled for March 21-22, 2026, at Jio World Garden, Mumbai, The MIX will feature cricket, live music, immersive experiences, exclusive merchandise drops, and brand activations, all on a single platform. The festival aims to introduce a new generation to the MI #OneFamily universe. Tickets are now available on BookMyShow.
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The event signals a shift in fan engagement in India, blending sports, creativity, and community into a cultural ecosystem.
According to a Mumbai Indians spokesperson, “The MIX represents the next chapter of MI’s fan engagement journey. Cricket will always be at our core, but today’s young fans connect with brands through culture, lifestyle, and experiences first. The MIX allows us to meet them where they are — creating a space where sport, music, and culture collide in authentic and exciting ways.”
The festival will showcase a mix of international and Indian musical talent.
CamelPhat, the GRAMMY-nominated UK duo behind hits like Cola and Panic Room, and Dutch house favorites Mr. Belt & Wezol will bring global sounds. Homegrown stars like Divine, the voice of Mumbai hip-hop, Nucleya, electronic music pioneer, and Sanju Rathod, known for blending regional lyricism with pop, will energise the crowd. Supporting acts include Suggahunny b2b Hamshyre and genre-fluid tastemaker GauriWho, capturing the pulse of street, bass, and digital-era culture. The lineup promises raw, high-energy performances that reflect Mumbai Indians’ spirit and the city’s layered cultural identity.
Owen Roncon, Chief of Business — Branded IPs at BookMyShow, said, “The MIX is a transformative step in how we reimagine fandom in India. At BrandLabs, we’ve set out to not just create IPs but strategically collaborate with brands from allied industries to bring authentic, immersive experiences to fans. Our approach is rooted in a deep understanding of the evolving landscape of culture and lifestyle, ensuring that every experience is not only engaging but also meaningful. Through this, for The MIX, we’re bridging the worlds of cricket and contemporary culture, making sure that fans are not just spectators but active participants in a vibrant, evolving narrative.”
The inaugural edition of The MIX will bring together creators, players, music artists, and fans, celebrating what it means to belong to the #OneFamily universe, on and off the pitch.
