Global actually wi-fi (TWS) earbuds market will develop 33 p.c year-on-year in 2021 and attain 310 million models, in accordance to market analysis agency Counterpoint. The agency stated that the proportion of gross sales of the low- to mid-end fashions has elevated sooner than anticipated due to the financial downturn and associated uncertainties. That progress has additionally influenced the market efficiency of high-end manufacturers. However, firms together with Apple, Xiaomi, and Samsung led the market in 2020, and are anticipated to retain their management positions this 12 months. The development of working and learning from residence owing to the COVID-19 pandemic can also be probably to play a significant function in the phase’s progress in 2021.
Counterpoint in its Global Hearables (TWS) (*33*) Forecast, 2021-2023 report, has predicted a substantial progress in the worldwide TWS earbuds market in 2021. Apple will preserve its management by promoting round 84 million models of its AirPods, although it’ll lose its share by 4 p.c from 2020, in accordance to the report. And Xiaomi and Samsung are forecast to retain their 9 and 7 p.c market share, respectively.
The market of TWS earbuds will make aggressive strikes in the fourth quarter of 2021 across the time when Apple and different manufacturers are anticipated to launch their new merchandise, the report stated.
“Most anticipated is a brand new launch from Apple, its first in two years. We anticipate it to be one of many greatest drivers of TWS market progress from This autumn 2021 to the following 12 months,” stated Liz Lee, a senior analysis analyst at Counterpoint.
Although Apple is predicted to proceed its management, the analysis agency predicts that there shall be excessive progress of the low- to mid-end phase, which is able to proceed via the 12 months. The development will, nonetheless, progressively shift to the mid- to high-price phase in the longer term, Lee stated.
“Most premium manufacturers will add superior options and varied capabilities to their new fashions and create excessive worth addition in the long run. Meanwhile, low- to mid-priced manufacturers will additional improve value competitiveness to compete for market share,” she added.
In 2020, Counterpoint famous that the market of TWS earbuds grew 78 p.c year-on-year and barely exceeded the preliminary annual estimate for the 12 months to attain 233 million models. However, low- and mid-price phase merchandise have been stated to be the expansion drivers in 2020.