Over the final yr, the pandemic has led individuals to spend most of their time indoors as they keep social distance. As India now reels below an alarming second wave, many components of the nation have tightened stay-at-home protocols — making customers go for actions that scale back their must step out — a key pastime being ‘studying’.
According to homegrown e-commerce platform Flipkart, the Books class has witnessed a progress of 1.5 instances in the quantity of models bought in the first quarter of 2021, in comparison with the similar interval final yr.
“With individuals discovering consolation in books, it is curious to see how studying habits and style preferences can change throughout unprecedented instances. We delight ourselves in being near customers, whereas deeply understanding their wants and expectations throughout the nation and work constantly in direction of offering them with the finest choice, by means of our sellers. In the case of books, total, two-third of the demand for books on the platform got here from tier-2 and tier-3 cities in the previous quarter, the place we witnessed rising searches from cities reminiscent of Jamshedpur, Azamgarh, Faizabad, Deoria, Guwahati, Gorakhpur and Bhubaneswar,” Nishant Gupta, Head — Beauty, General Merchandise, Home and Furniture, Flipkart informed IANSlife.
With aggressive exams round the nook coupled with time in hand, individuals are upskilling, resulting in a rising demand for educational books, reference books, normal information books and English books reminiscent of Word Power Made Easy and Oxford Student Atlas. Owing to kids spending their time at house, exercise books, image and colouring books have additionally seen a transparent spike.
The yr 2020 led to a paradigm shift in everybody’s lives — individuals started considering, consuming, residing and studying in another way.
Books that cope with weight reduction, diets and different ‘how you can’ books noticed nice demand. Self-help and soul-searching books boomed greater than traditional, as individuals turned to books as a method of understanding their previous and new lives, making books reminiscent of ‘Ikigai’, ‘Think Like a Monk’, ‘Death’, ‘Power of Subconscious Mind’, ‘Attitude is Everything’, ‘Life’s Amazing Secre’t function in the Top 100 books bought on Flipkart. Additionally, books by celeb writers reminiscent of Sonu Sood, Tahira Kashyap and Priyanka Chopra made it to the bestseller checklist on the platform, learnt IANS.
In order to encourage e book readers additional, Flipkart has additionally launched their digital property for its books class — Flipkart #NowReading on Instagram, which hosts digital launches of new books, discussions with bestselling authors, evaluations and solutions. It has hosted Amish Tripathi, Rujuta Diwekar, Sonu Sood, Durjoy Dutta, Tahira Kashyap and Chetan Bhagat, amongst others.