OnePlus is planning to announce the new strategy in India. This new move by the company can make things tougher for Xiaomi which got a huge success for selling cheap devices.
In an interview with Fast Company, the CEO confirmed the news that they will make an announcement of the new strategy in India soon. Lau says, “We can look at it as having a more affordable product offering.” “but all products that still remain up to the OnePlus standard . . . and through this enabling more people to have access to OnePlus products.”
It probably won’t surprise you that at OnePlus we have big plans for where we want to go in the future. Here's a little glimpse into where we’re headed. https://t.co/L7y33rpTLu— Pete Lau (@PeteLau) May 27, 2020